Real coaching. Real runners. Real progress.
Our story
Ambition Running started with a simple idea, to help people move towards their goals, no matter how big or small. Founded by Phil Nicholls, a former GB international and UK Champion, the aim was never just to coach athletes. It was to guide people through their journey in the sport.
This isn't about quick wins. It's about building something that lasts.
Coaching programmes
We provide structured, athlete-focused coaching designed to fit around real life. Whether you're building consistency, chasing club-level performance, or competing at the top. There's a programme built for where you are now.
Build the habit
For those starting their journey. Perfect for runners building consistency, improving fitness, and enjoying a structured programme with clear goals.
Train with purpose
For runners looking to improve. Designed for club runners and athletes seeking coaching input, structure, and support to elevate performance.
Perform at your best
For athletes chasing peak performance. For competitive athletes focused on maximising performance through high-level coaching and support.
Not sure which is right for you? Get in touch and we'll figure it out together.
Our philosophy
At Ambition Running, everything is built around one core principle: continuous progression through consistent habits.
My journey in the sport
My journey started like many others. A love for running and a drive to improve. From early competition, through years of training and development, I progressed to become a GB International athlete and UK Champion.
From early competition, through years of training and development, I progressed to become a GB International athlete and UK Champion. But the biggest lessons didn't come from medals. They came from the process. The setbacks. The consistency. The learning.
Ambition Running is built on those experiences. Bringing elite-level understanding into everyday coaching for runners of every ability.
The coaching guarantee
What we do guarantee:
Structured, purposeful training
Honest, experienced coaching
Consistent support and communication
A clear plan tailored to you
If you commit to the process, you will improve.
Why choose us
Whether your goal is your first 5K, a marathon PB, or competitive success, the structure, experience, and support are there to help you perform at your best.
Every plan is built around you, your lifestyle, and your goals. Never one-size-fits-all, never copy-paste training.
Elite-level experience guiding everyday athletes. From first 5K to championship races, the coaching draws on real GB international and UK Champion experience.
Whether your goal is your first 5K, a marathon PB, or competitive success, Ambition Running provides the structure, experience, and support to help you perform at your best.
Athlete reviews
Having not run before- Coach Phil guided me through every stage of marathon prep, from 5km to 10km, half marathon to 20 miles and then finishing with completing the London marathon. He was meticulous with planning, and the weekly feedback was so important. I loved every step.
Whilst we are still early in our project together, from day one Phil has built a plan and given me belief that I can achieve what we set out to do. H’'s motivating yet honest, ambitious yet understanding- Just the sort of coach you want on your side.
I struggled to run 1km before I started with Ambition Running. Now I have got my 5km time down from 29 minutes to 23 minutes and I feel amazing. Every day is planned around me and my work commitments- the program removes the stress of thinking about what to do- I just follow my plan.
Working with
Ready when you are
Whatever your goal, first 5K, marathon PB, or competing seriously. Start with a conversation. No pressure, no commitment. Just a chat about where you're at and where you want to go.
